Creating a new and viable business strategy requires seeing the world in new ways, and asking novel questions that lead to fresh insights, according to Todd Zenger, chair and presidential professor of strategy and strategic leadership [...]
We've all watched a company find a competitive advantage, dominate a market and then begin to falter. The companies that recovered were often ones that found new ways to create value. Todd Zenger, N. Eldon Tanner [...]
By Todd Zenger Preview Make it or buy it? This strategic decision remains notoriously difficult for businesses. Sustained value creation requires the constant expansion and modification of a firm, and many of the assets and activities [...]
By Todd Zenger Preview In September 2009, Kraft, a company perhaps best known for its macaroni and cheese, made an unsolicited offer for Cadbury, the creator of the iconic Cadbury Easter Egg. Cadbury's board of directors [...]
Garff Building, Suite 3275
1731 E. Campus Center Drive
Salt Lake City, Utah 84112-8939
Garff Building, Suite 3275
1731 E. Campus Center Drive
Salt Lake City, Utah 84112-8939
