Why well-reasoned theories are more important than crunched numbers
Creating a new and viable business strategy requires seeing the world in new ways, and asking novel questions that lead to fresh insights, according to Todd […]
Eccles School professor’s new book helps companies grow and create value
We’ve all watched a company find a competitive advantage, dominate a market and then begin to falter. The companies that recovered were often ones that found […]
Make or Buy: How to Create the Greatest Value
By Todd Zenger Preview
Make it or buy it? This strategic decision remains notoriously difficult for businesses. Sustained value creation requires the constant expansion and modification of […]
Who Should Set Strategic Direction?
By Todd Zenger Preview
In September 2009, Kraft, a company perhaps best known for its macaroni and cheese, made an unsolicited offer for Cadbury, the creator of […]
