The Goff Strategic Leadership Institute believes that successful strategic leaders demonstrate skills across six specific dimensions—the Goff Principles of Strategic Leadership.
This model of leadership indicates that competence in these six areas contributes to high levels of individual, team, and organizational success. Research conducted by faculty at the University of Utah provides insights into each of these principles and describes specific strategies for how leaders can apply these principles.
Your Core: Who I Am
Your Core is who you are as an individual, which includes your skills, mindsets, and behaviors. This is the strategic leadership potential you bring to your work and team.

“Always continue to learn. Always keep learning and seeking to understand even the smallest things.”
-Greg Goff, Founder
Your Role: How I Work With Others
Your Role is how you interact and work with others to demonstrate strategic leadership and create value within your group or organization.

“Being a strategic leader is not only about creating value for your team or organization, it’s also about…” Full Quote
–Ruchi Watson, MBA, Ed. D., Managing Director & CEO
Your Goal: How I Define Success
Your Goal is what you strive to accomplish as a strategic leader. This is your path to value and the solutions to problems important to your group or organization.

“What I have learned is that great strategic leaders are simply impatient…” Full Quote
-Todd Zenger, Ph.D., Academic Director