Why well-reasoned theories are more important than crunched numbers

Creating a new and viable business strategy requires seeing the world in new ways, and asking novel questions that lead to fresh insights, according to Todd Zenger, chair and presidential professor of strategy and strategic leadership [...]

2022-10-23T12:12:45-07:00January 22nd, 2018|

Eccles School professor’s new book helps companies grow and create value

We've all watched a company find a competitive advantage, dominate a market and then begin to falter. The companies that recovered were often ones that found new ways to create value. Todd Zenger, N. Eldon Tanner [...]

2022-10-23T12:12:57-07:00October 4th, 2016|
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